Ask yourself: What is the focus in this panel?
MEDIUM-TO-CLOSE SHOTS: TO FOCUS ON WORDS & CHARACTER ⤵
WIDE SHOTS: ONLY IF THE ENVIRONMENT REALLY MATTERS ⤵
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AVOID WIDE SHOTS THAT ARE WORD-SPECIFIC ⤵
In short: Get as close to your character as possible!
The closer you are to the character, the more you emphasize their words, emotions, and personality. Zooming in draws the reader's attention where it matters most. Save the wide shots for when the setting is telling part of the story, or when you wish to introduce a new location (in the first panel at the top of a page).
